'Helga Nowotny's exploration of the forms and meaning of time in contemporary life is panoramic without in any way partaking of the blandness of a survey. From the artificial time of the scientific laboratory to the distinctively modern yearning for one’s own time, she regards every topic in this wide-ranging book from a fresh angle of vision, one which reveals unsuspected affinities between the bravest, newest worlds of global technology and the most ancient worlds of myth.' --Lorraine Daston, University of Chicago This book represents a major contribution to the understanding of time, giving particular attention to time in relation to modernity. The development of industrialism, the author points out, was based upon a linear and abstract conception of time. Today we see that form of production, and the social institutions associated with it, supplanted by flexible specialization and just-in-time production systems. New information and communication technologies have made a