One of Esquire's 25 Best Nonfiction Books of 2024 ' Filterworld] brings stark clarity to the formulas that guide our behaviors online...it does the near impossible: It makes algorithms, those dull formulas of inputs and outputs, fascinating.' --The Atlantic 'A thought-provoking account of how Big Tech and its algorithms have rewired interests, degraded language and shaped users to 'seek out culture that embraces nothingness.'' --The New York Times Book Review 'Chilling...Evocative...Incisive.' --The Wall Street Journal New Yorker staff writer and author of The Longing for Less Kyle Chayka delivers a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself. From trendy restaurants to city grids, to TikTok and Netflix feeds the world round, algorithmic recommendations dictate our experiences and choices. The algorithm is present in the familiar neon signs and exposed brick of Internet cafes, be it in Nairobi or Portland, and the