In this nostalgic and raucous collection of sixteen original essays, Ira Madison III--critic, television writer, and host of the beloved Keep It podcast--combines memoir and criticism to offer a brand-new pop-culture manifesto. 'This is the most fun I've had reading all year. Like Chuck Klosterman before him, Ira Madison III takes seriously and analyzes the pop culture detritus that took up hours of our lives.'--Lin-Manuel Miranda You can recall the first TV show, movie, book, or song that made you feel understood--that shaped how you live, what you love, and whom you would become. It gave you an entire worldview. For Ira Madison, that book was Chuck Klosterman's Sex, Drugs, and Cocoa Puffs, which cemented the idea that pop culture could be a rigorous subject--and that, for better or worse, it shapes all of us. In Pure Innocent Fun, Madison explores the key cultural moments that inspired his career as a critic and guided his coming of age as a Black gay man in Milwaukee. In this