Consumer Behavior
Häftad · Engelska · 536 sidor · 2024
- Format
- Häftad
- Språk
- Engelska
- Omfång
- 536 sidor
- Förlag
- Cengage
- Utgiven
- 2024
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help
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- Frakt från 39 kr · fri frakt över 399 kr
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- 1-5 vardagar. Levereras hem, till ombud eller till paketskåp. Skickas med Early Bird, Instabox, Budbee Box eller DB Schenker.
- Betalning
- Kort · Swish · Faktura 14 dagar · Delbetalning
- Öppet köp
- 14 dagars öppet köp
- Omdöme
- 3.7 av 5 på Trustpilot (706 omdömen)
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- Frakt från 25 kr · fri frakt över 169 kr
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- 2-8 vardagar. Levereras hem eller till ombud. Skickas med PostNord.
- Betalning
- Kort · Faktura 14 dagar · Delbetalning · Direktbank
- Öppet köp
- 14 dagars öppet köp
- Omdöme
- 1.4 av 5 på Trustpilot (1 548 omdömen)
- Frakt
- Frakt från 39 kr · fri frakt över 399 kr
- Leverans
- 1-5 vardagar. Levereras hem, till ombud eller till paketskåp. Skickas med Early Bird, Instabox, Budbee Box eller DB Schenker.
- Betalning
- Kort · Swish · Faktura 14 dagar · Delbetalning
- Öppet köp
- 14 dagars öppet köp
- Omdöme
- 3.7 av 5 på Trustpilot (706 omdömen)
- Frakt
- Frakt från 25 kr · fri frakt över 169 kr
- Leverans
- 2-8 vardagar. Levereras hem eller till ombud. Skickas med PostNord.
- Betalning
- Kort · Faktura 14 dagar · Delbetalning · Direktbank
- Öppet köp
- 14 dagars öppet köp
- Omdöme
- 1.4 av 5 på Trustpilot (1 548 omdömen)
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Om boken
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help
Bokfakta
Författare
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Förlag
Cengage
Utgivningsår
2024
Format
Häftad
Sidantal
536
Språk
Engelska
Fysiska detaljer
color illustrations
Dewey
658.8342
ISBN
9780357721292
Medverkande
Författare
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
