Script. Direction. Design. Production. Sound. Lighting. Editing. Effects. Animation. Marketing. Careers. It's all here. With storytelling and collaboration as core principles, industry insiders Adam Leipzig (former President of National Geographic Films), and Barry Weiss (former head of animation at Sony Pictures), with Michael Goldman (prominent journalist and industry expert), guide students through the skills and the craft of video and filmmaking. With unparalleled access to the industry's most accomplished and insightful professionals, budding filmmakers will learn techniques from the very best. This soup-to-nuts book is one students will keep, and keep using, for years.