"It's Bigger Than Hip Hop" is a bold look at a new generation that sees beyond the smoke and mirrors of corporate-manufactured hip hop and is building a movement that will change not only the face of pop culture, but the world. M.K. Asante, Jr., uses hip hop as a springboard for a larger discussion about the urgent social and political issues of today. Through insightful anecdotes, scholarship, hip hop lyrics, personal encounters, art, and conversations with youth across the globe as well as icons such as Chuck D and Maya Angelou, Asante illuminates a shift that can be felt in the crowded spoken-word joints in post-Katrina New Orleans, seen in the rise of youth-led organizations committed to social justice, and heard around the world chanting 'It's bigger than hip hop'.