The economic benefits of increased immigration are potentially massive, many experts say. The United States and other wealthy countries, however, have put up barriers against even the highest-skilled foreign workers. Such choices reflect public opinion, which typically favors stringent restrictions. Under what conditions do voters in affluent democracies back higher levels of immigration? How can advocates build support for pro-immigration policies?In this data-driven, counterintuitive book, Alexander Kustov argues that showing people how immigration benefits them and their fellow citizens can lead to greater acceptance of more open policies. Looking beyond the stereotype of xenophobic voters, he identifies people's genuine concern for their compatriots as a key driver of attitudes toward immigration. Using extensive cross-national surveys and experiments, this book demonstrates that people are willing to bear costs to benefit others-but they prioritize helping their fellow citizens. Voters tend to oppose freer immigration because they believe it threatens the well-being of their communities, but they can be persuaded to support it if they see the outcomes of immigration policies as in their interest. Through in-depth comparison of Canada and Sweden, Kustov shows why pragmatic approaches that focus on attracting skilled, needed workers are more effective than humanitarian appeals and policies. Offering a realistic path forward that meets voters where they are, In Our Interest provides a new, optimistic perspective on the political prospects of pro-immigration reforms.