An exploration of Paddingon the Bear as an international cultural phenomenon In 1958, a little marmalade-loving brown bear from Peru named Paddington was introduced to the post-war British public. Inspired by his creator Michael Bond's memories of displaced Jewish children in the United Kingdom during World War II, Paddington became a symbol of how to treat refugees with kindness. Author Bond was clear from the outset about Paddington's refugee status. Nearly sixty-five years later, the bear's legacy has evolved into a transmedia phenomenon; his once marginalized image has now been licenced to numerous British organisations -- such as Barbour and Marks & Spencer -- and more recently, even become a symbolic figurehead of national mourning following Queen Elizabeth II's death in 2022. Please Look After This Bear analyzes the titular character's transformation from displaced Peruvian bear to member of a wealthy, upper-class West London family, raising questions about migration,