"Everyone needs to sell, not just the sales professional. This book shares top selling strategies backed by scientific data on how the mind makes trust and buying decisions, so you get best practice and the proof behind what makes them so effective." - Forbes Blending cutting-edge research in social psychology, neuroscience, and behavioural economics, THE SCIENCE OF SELLING shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. David Hoffeld's evidence-based approach connects the dots between science and everyday situations to help you consistently succeed, including proven ways to: · Engage buyers' emotions to increase their receptiveness to your ideas · Ask questions that line up with how the brain discloses information · Lock in the incremental commitments that lead to a sale