Using Information to Develop a Culture of Customer Centricity

The Practitioner's Guide to Data Quality Improvement

David Loshin

Master Data Management

David Loshin

Robert Collier Letter Book

Robert Collier

Organizational Crisis Communication

Finn Frandsen

Strategic Communication

Jesper Falkheimer

The DNA of Customer Experience

C. Shaw

The Advertising Concept Book

Pete Barry

Marketing 5.0

Philip Kotler

Socratic Selling

Kevin Daley

Principles of Marketing

Anders Parment

Consumer Culture Theory

Eric Arnould

Ongoing Crisis Communication

W. Timothy Coombs

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

Services Marketing: Integrating Customer Service Across the Firm 4e

Alan M. Wilson