'This book re-framed my entire adolescence. I highly recommend you read it.' — LING MA From the critically acclaimed author of Dead Girls (“stylish and inspired”—New York Times Book Review), a sharp, engrossing collection of essays that explore the strange career of popular feminism and steady creep of cults and cult-think into our daily lives. In seven stunning original essays, Alice Bolin turns her gaze to the myriad ways femininity is remixed and reconstructed by the pop culture of the computer age. The unlikely, often insidious forces that drive our popular obsessions are brilliantly cataloged, contextualized, and questioned in a kaleidoscopic style imitating the internet itself. In “The Enumerated Woman,” Bolin investigates how digital diet tracking apps have increasingly transformed our relationships to our bodies. Animal Crossing’s soothing retail therapy is analyzed in “Real Time”—a surprisingly powerful portrait of late capitalism. And in the showstopping “Foundering,” Bolin