"An inspiring, comprehensive, step-by-step guide to creating a hit show, from the influential co-creator and co-host of the By the Book podcast. Though they are the fastest-growing form of media, podcasts can actually be tricky to create--and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning producer and former director of nonfiction programming for Slate's sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise and asks the tough questions she believes are essential to creating a hit show, including: ° Why do you want to start a podcast? For a lot of aspiring podcasters, the reason is 'everyone is doing it.' But successful shows have a more concrete motivation. ° Who is your podcast for? Who are you trying to reach? How will your content and tone appeal to those listeners? And why will they choose your show over other forms of entertainment? ° What is your show about? Think not just about subject, but story. How will you approach your topic in a way only you can? And in two to three sentences, how will you pitch it to others? ° How is your show going to be structured? From format and interview questions to episode length and release schedule, learn to map your show out so your story thrives. With this motivational how-to guide--the only one on the subject available--you'll find the smart, bottom-line advice and inspiration you need to produce an entertaining podcast and promote it to an audience that will love it. [This book] gives you the tools you need to start a podcast--and the insight to keep it thriving."--Jacket.