2018 Nautilus Book Awards Silver Winner What if you could unlock a better answer to your most vexing problem—in your workplace, community, or home life—just by changing the question? Talk to creative problem-solvers and they will often tell you, the key to their success in business and leadership is asking a different question. Take Debbie Sterling, the social entrepreneur who created GoldieBlox. The idea came when a friend complained about too few women in engineering and Sterling wondered aloud: 'why are all the great building toys made for boys?' Or consider Nobel laureate Richard Thaler, who asked: 'would it change economic theory if we stopped pretending people were rational?' Or listen to Jeff Bezos whose relentless approach to problem solving has fueled Amazon’s exponential growth: “Getting the right question is key to getting the right answer.”   Great questions like these have a catalytic quality—that is, they dissolve barriers to strategic thinking and channel the pursuit of